More than ever, web marketing demands a brand new approach. Search engines-the main drivers of web site traffic for the majority of businesses-need a modern-day, thoughtful approach in order to achieve visibility, traffic, and sales. In stark contrast from dangerous, spammy tactics still perpetuated by many people marketing agencies for his or her clients, achieving seo companies los angeles success requires strategic branding and authority building, and there’s one strategy rapidly growing in popularity that gives more consistent, powerful returns than any tactic which includes come before: brand mentions.
The advantages of Brand Mentions
Brand mentions are linked mentions of your own name brand on major media publications like Mashable, TechCrunch, or even the Wall Street Journal.
Brand mentions start with great content. In case you have fantastic content on the website, including an infographic with unique insights, or perhaps an in-depth article published by a niche expert in your staff, journalists at major media publications could find it beneficial to cite those resources to aid claims within stories that they’re writing.
Whenever a journalist publishes a narrative that cites or references your articles inside their story, you will get credit in Google’s search ranking algorithm. Google’s algorithm has grown so sophisticated the mere mention of your brand within an authoritative context (even if it’s not linked) is sufficient to pass trust and authority for your site. Google uses mentions and links because the primary ranking factors within its search algorithm; the greater number of brand mentions you possess from authoritative, trustworthy, quality publications, the greater Google will believe in brand, and therefore display it higher searching results.
But brand mentions are far more than just an SEO strategy. You can find 4 main benefits:
1. Increased Referral Traffic
Mashable. TechCrunch. The Wall Street Journal. You recognize these names because they’re many of the most popular publishers worldwide. Each article published on these sites attracts 1000s of views over the course of its existence, and every reader will realize your brand if it’s present inside the article. The final result is totally new, direct visits to your site from the referral sources. Our clients has earned more than ten thousand referral visits from brand mentions, with new referrals still to arrive daily-a result that could typically cost $100,000 or higher through a traditional PPC campaign like Adwords. Exactly the same client has seen a boost of 75,000 unique monthly visitors from search traffic, growing from 100,000 to 175,000 and beyond.
2. Increased Brand Visibility
The need for brand familiarity is incalculable. Each time a potential consumer is open to your brand name, that customer grows more informed about your business. Studies show that familiarity leads to favorability, and consequently higher sales. Appearing more regularly than the competition also makes it much more likely your brand name will pop into your head first when potential customers are ready to make a purchase. Making your own name visible and available through brand mentions greatly increases your brand’s visibility, which results in greater conversions.
3. Improved Reputation and Trust
Once you’ve gotten published on the major publisher, you’ll earn the ability to brag about this. An “As seen on” section on your own homepage or “Contact Us” page that highlights logos of publishers where your brand is featured serves as extremely strong social proof, thereby increasing sales.
4. Compounding Returns
Appearing inside a published article by way of a brand mention isn’t a one-time tactic; it’s an investment with compounding returns. Articles published on major media publications more often than not remain internet and indexed in Google indefinitely. The greater number of time that passes, the greater views each article will receive, and also the more referral traffic you’ll earn. The more articles you happen in, the better authority you’ll build, as well as the better reputation you’ll develop.
So, How can i Get My Content Facing Journalists?
Earlier, I discussed how brand mentions start out with exceptional content. There’s just one problem; how do you get that content before journalists to allow them to reference it within their stories?
You have a few selections for the process. The DIY-approach is usually to identify publishers where you’d love to acquire brand mentions, then identify journalists and editors each and every publication, then contact them to help make your pitch. Unfortunately, this strategy has a tendency to rarely yield any responses due to large number of spam emails journalists and editors receive from eager company owners hungry for the chance to have their brand mentioned on these publications. Additionally, it’s often difficult to get contact details for journalists and editors, as many have hidden it due to growing tired with the bombardment of cold outreach.
Another alternative would be to work with a PR agency. PR agencies build email lists of journalists and send them story “ideas” or “interview opportunities” via email. These emails often become annoying after a while; being a journalist myself, I receive up to and including dozen of these each day. This is called the “spray and pray” approach. Once they send enough emails, perhaps a journalist will bite; it gets a numbers game for that PR agency. Unfortunately, they generally do not know the amount of journalists will respond, or that publications.
At AudienceBloom, we take a different approach. We build relationships with journalists then provide elite support for these people, assisting with writing, editing, obligations, and quotas. Once they want a story, or possibly a source to get a story, we work together with them right to write and edit the ideal story, or identify the perfect source. Within these stories, we identify the opportunity to reference our clients’ content, as a way to highlight our clients as experts or authority sources within each story. By using this approach, we bridge the space in between your content and journalists at major media publications, and we’re capable to include our clients within the article writing and approval process.
This approach results in a much more clearly-defined deliverable than PR agencies offer. Rather than guessing at the volume of placements you’ll get, or where publishers they’ll appear, we’re able to tell our clients exactly which publishers will likely be publishing each story, and enable our clients pre-approval of each and every story before publication.
In reality, brand mentions are nothing new; nor is content marketing, which can be at the heart of the strategy. What’s new is definitely the rise in popularity of the strategy, and that is a direct consequence of recent Google algorithm changes that emphasize brand signals over other metrics. Google has changed its algorithm to favor brands that report dexipky68 ties with trusted publishers, and specifically branded links and mentions on trustworthy sources.
These changes have led to an explosion of popularity in content marketing, which many have called “the new SEO” and blurred the lines between PR and SEO. Google has finally created an environment where cheap, spammy gimmicks don’t work, while real, quality content publication and branding signals will give you results. Unfortunately, virtually all SEO and digital marketing agencies continue to be stuck performing tactics that not any longer help the clientele, since they haven’t developed the resources, processes, or relationships to keep up with the evolution of your industry.