Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to bring you a fast divorce or a big cash settlement during every commercial change. Because there is so much legal advertising going on, might very difficult to obtain potential clients to stay up and take notice. law firm marketing
Lawyers have a special challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or a very good new beverage, lawyer’s aren’t selling a lifestyle. Many of the lawyers who advertise offer aid individuals who usually will become interested in their services only when something has gone wrong, and look at the else, their ads will blend into the background.
Even when someone is seeking a lawyer, clients are going to have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” along with the similar promise filmed by countless others, often all standing in front of the same stock connected with law books all of the generic law office so popular in legal ads.
Not so for that Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull The hair out!” Below system big shot belonging to the lawyer with his bald head, and the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work
The Bald Lawyer ad works and stands out off their law firm marketing because it differs from the other. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by getting the attorney to poke fun at himself. yet it does this without undermining the law maybe the legal profession.
The billboard also stands out because it attracts attention since it gives someone a memorable style. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming memorizeble easily.
Clients who visit the bald lawyer ad will take more notice of it- even if simply by a few seconds out of curiosity- than they would certainly another lawyer craigslist ad. This can translate into the ad keeping their minds, consciously or subconsciously. In turn, when they need a lawyer, they may just be lured to visit the website they remember from the billboard where the client can learn because of the services the bald lawyer offers.
Creating Your Own Innovative Ad
Other attorneys who would like to take their law firm marketing efforts one stage further can take a webpage out of the bald lawyer’s ebook. The ad is an important reminder that innovation is key in successful legal marketing, and that by providing clients some in order to distinguish you of your competitors (preferably an amazing way), you can stand out of this rest.